‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

T menace of highly processed food items is truly global. Even though their use is particularly high in developed countries, making up the majority of the typical food intake in the UK and the US, for example, UPFs are replacing natural ingredients in diets on every continent.

In the latest development, an extensive international analysis on the risks to physical condition of UPFs was released. It alerted that such foods are leaving millions of people to chronic damage, and urged urgent action. Previously in the year, a major children's agency revealed that a greater number of youngsters around the world were suffering from obesity than too thin for the historic moment, as processed edibles overwhelms diets, with the most dramatic increases in low- and middle-income countries.

A noted nutrition professor, professor of public health nutrition at the a prominent Brazilian university, and one of the review's authors, says that companies focused on earnings, not personal decisions, are fueling the change in habits.

For parents, it can seem as if the entire food system is opposing them. “At times it feels like we have zero control over what we are placing onto our kid’s plate,” says one mother from the Indian subcontinent. We conversed with her and four other parents from around the world on the growing challenges and annoyances of providing a balanced nourishment in the time of manufactured foods.

The Situation in Nepal: A Constant Craving for Sweets

Bringing up a child in Nepal today often feels like fighting a losing battle, especially when it comes to food. I prepare meals at home as much as I can, but the moment my daughter steps outside, she is bombarded with colorfully presented snacks and sugary drinks. She constantly craves cookies, chocolates and bottled fruit beverages – products heavily marketed to children. A single pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere encourages unhealthy habits. Her school lunchroom serves sweetened fruit juice every Tuesday, which she looks forward to. She receives a small package of biscuits from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

Some days it feels like the entire food environment is undermining parents who are just striving to raise fit youngsters.

As someone employed by the a national health coalition and heading a project called Advocating for Better School Diets, I understand this issue deeply. Yet even with my professional background, keeping my school-age girl healthy is exceptionally hard.

These ongoing experiences at school, in transit and online make it next to unattainable for parents to restrict ultra-processed foods. It is not only about what kids pick; it is about a dietary structure that normalises and promotes unhealthy eating.

And the figures mirrors precisely what families like mine are going through. A recent national survey found that 69% of children between six and 23 months ate poor dietary items, and a substantial portion were already drinking sweetened beverages.

These numbers are reflected in what I see every day. Research conducted in the district where I live reported that almost one in five of schoolchildren were above a healthy size and 7.1% were clinically overweight, figures closely associated with the rise in unhealthy snacking and increasingly inactive lifestyles. Another study showed that many Nepali children eat sweet snacks or manufactured savory snacks on a regular basis, and this frequent intake is associated with high levels of oral health problems.

This nation urgently needs more robust regulations, improved educational settings and stricter marketing regulations. In the meantime, families will continue engaging in an ongoing struggle against processed items – one biscuit packet at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit different as I was compelled to move from an island in our group of isles that was devastated by a severe cyclone last year. But it is also part of the bleak situation that is affecting parents in a area that is feeling the most severe impacts of environmental shifts.

“The situation definitely deteriorates if a cyclone or volcanic eruption destroys most of your crops.”

Even before the storm, as a food nutrition and health teacher, I was extremely troubled about the increasing proliferation of quick-service eateries. Currently, even smaller village shops are complicit in the change of a country once known for a diet of nutritious home-produced fruits and vegetables, to one where fatty, briny, candied fast food, packed with synthetic components, is the favorite.

But the situation definitely intensifies if a natural disaster or mountain activity wipes out most of your produce. Nutritious whole foods becomes hard to find and prohibitively costly, so it is really difficult to get your kids to consume healthy meals.

In spite of having a steady job I flinch at food prices now and have often opted for picking one of items such as peas and beans and animal products when feeding my four children. Serving fewer meals or reduced helpings have also become part of the post-disaster coping strategies.

Also it is very easy when you are juggling a stressful occupation with parenting, and hurrying about in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most campus food stalls only offer ultra-processed snacks and sweet fizzy drinks. The result of these challenges, I fear, is an rise in the already epidemic rates of non-communicable illnesses such as type 2 diabetes and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a international restaurant franchise stands prominently at the entrance of a shopping center in a city district, tempting you to pass by without stopping at the drive-through.

Many of the children and parents visiting the mall have never gone beyond the borders of Uganda. They certainly don’t know about the historical economic crisis that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the famous acronym represent all things sophisticated.

In every mall and all local bazaars, there is quick-service cuisine for all budgets. As one of the more expensive options, the fried chicken chain is considered a treat. It is the place Kampala’s families go to observe birthdays and baptisms. It is the children’s reward when they get a good school report. In fact, they are hoping their parents take them there for festive celebrations.

“Mom, do you know that some people bring fried chicken for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from cooked morning dishes to burgers.

It is Friday evening, and I am only {half-listening|

Daniel Taylor
Daniel Taylor

A passionate writer and life coach dedicated to helping others unlock their potential through mindful practices.