Users will soon have a new feature that allows them to reduce the amount of AI-created media appearing in their timelines. This step comes as the company disclosed that it presently contains more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread release. This shift comes amid a surge in AI content, fueled by new video-generation tools.
AI Proliferation Online
Studies have shown that approximately one in 10 of the fastest-growing channels on a popular video site primarily display content made by AI. A significant portion of this output is considered “AI slop”, a label for poor-quality, bulk-generated content that is often illogical or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, ranging from AI artwork to educational videos, and we want to give people the power to increase or decrease of that, according to their own choices,” stated a platform representative.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its network labeled as artificially created. In total, over 100 m videos are submitted to the service daily, making AI-generated material a limited part of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the volume of AI-generated videos they see by using the topic control feature in the platform and selecting AI-made media. Additional categories that are already be controlled under the tool encompass news, style, cosmetics, and dance.
Platform Guidelines
TikTok’s rules oblige creators to tag lifelike AI-made content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any believable AI video that is without a tag can be deleted under its user guidelines.
In addition, the app will henceforth attach an “AI-made” label to content made using its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to deter users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2m educational fund for professionals and organizations to develop educational content about responsible artificial intelligence. This program will benefit educational bodies dedicated to educating programming and robotics.
Platform Protection
TikTok has justified its moderation strategy, amid debate over intentions to lay off hundreds of content moderators in the United Kingdom. TikTok is planning to cut 439 jobs in its content moderation department in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it gets reviewed by people. TikTok stated a 76% decrease in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
